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cycle-atlas/videos/lookatu-promo/BRIEF.md
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---
workflow: product-launch-video
flow: automation
storyboard: no
message: "Keep your kids safe on their phones, with peace of mind for parents"
destination: tiktok-reels-shorts
aspect: 1080x1920
language: en
audience: parents of children with smartphones
length: 60s
angle: parent peace of mind
---
## Intent
Promo for "lookatu", an Android and iOS child-safety app. Parents control how
much their kids use the phone (time limits, app control) and can track location
only when needed. Story shape: start with a worried parent, then lookatu brings
calm and safety. Warm, reassuring, trustworthy. Not scary, not spying.
## Assets
- None supplied. No website, logo, or screenshots yet. Use invented phone UI
mock-ups and a typographic "lookatu" wordmark. Real screens come in Phase 2.
## Customizations
- No-capture mode (nothing to scrape). A shipped preset supplies the design.
## Notes
- User is not a coder: explain steps in plain language.
- Only claim features the user described: usage control, location tracking
when needed, Android and iOS. No invented stats, awards, or user counts.
- Frame tracking as parent-led and transparent (no secret spying language).
- Phase 2: swap in real logo and screenshots, add real voice. Phase 3: other sizes.