cycle-atlas/videos/lookatu-promo/STORYBOARD.md

---
format: 1080x1920
duration: 60s
message: "Keep your kids safe on their phones, with peace of mind for parents"
arc: Hook → Pain → Product → Time limits → App control → Location → Balance → Platforms → CTA
audience: parents of children with smartphones
mode: autonomous
music: none
---

## Video direction

Daisy Days picture-book look: cream and pastel grounds, 3px charcoal outlines, hard offset shadows,
hand-drawn ornaments (daisy, star, sun, cloud) filling the corners. Warm, reassuring, never scary.
Motion is soft and bouncy (back.out, power3.out), each piece lands when the voice names it. Phone
mock-ups are invented generic screens with no real brand logos. Captions sit in the bottom band.

## Frame 1 — Where are they

- scene: Two big question bubbles pop in over a sky-blue ground, a small phone silhouette wobbles
- voiceover: "Where are they right now? And what are they really doing on that phone?"
- duration: 5.64s
- transition_in: crossfade
- status: animated
- src: compositions/frames/01-hook.html
- type: hook
- persuasion: Pain validation
- beat: worry
- blueprint: compose
- asset_candidates:

narrativeRole: Opens on the parent's silent question in outcome language.
keyMessage: Parents worry about where their kids are and what the phone is doing.

## Frame 2 — The quiet worry

- scene: Three sticker words stack in one by one: SCROLLING, ARGUING, WORRYING
- voiceover: "Endless scrolling. Arguments at dinner. And that quiet worry you never say out loud."
- duration: 7.111s
- transition_in: crossfade
- status: animated
- src: compositions/frames/02-worry.html
- type: pain_point
- persuasion: Pain agitation
- beat: tension
- blueprint: compose
- asset_candidates:

narrativeRole: Names the everyday pain so the product feels like relief.
keyMessage: The phone brings daily friction and worry.

## Frame 3 — Meet lookatu

- scene: The lookatu wordmark builds on a turquoise ground with a shield badge and a calm sun
- voiceover: "There has to be a better way. Meet lookatu. The child safety app that gives you peace of mind."
- duration: 8.144s
- transition_in: zoom-through
- status: animated
- src: compositions/frames/03-meet.html
- type: product_intro
- persuasion: Future pacing
- beat: relief
- blueprint: compose
- asset_candidates:

narrativeRole: Lands the promise (the message) by beat 3 and names the product.
keyMessage: lookatu gives parents peace of mind.

## Frame 4 — Screen time limits

- scene: A phone mock-up with a timer ring that counts down and locks with a gentle lock icon
- voiceover: "Set screen time limits that actually stick. When the time is up, the phone knows."
- duration: 6.599s
- transition_in: push-slide LEFT
- status: animated
- src: compositions/frames/04-limits.html
- type: feature_showcase
- persuasion: Feature-to-benefit translation
- beat: control
- blueprint: compose
- asset_candidates:

narrativeRole: Feature 1 shown working, with the benefit of limits that hold.
keyMessage: Parents set the phone usage limits.

## Frame 5 — App control

- scene: A phone mock-up with a list of generic app tiles and toggles; good apps switch on, others switch off
- voiceover: "Choose which apps are okay. Allow the good ones. Block the rest."
- duration: 5.703s
- transition_in: push-slide LEFT
- status: animated
- src: compositions/frames/05-apps.html
- type: feature_showcase
- persuasion: Show-don't-tell proof
- beat: control
- blueprint: compose
- asset_candidates:

narrativeRole: Feature 2, parents decide which apps are allowed.
keyMessage: Parents allow or block apps.

## Frame 6 — Location when needed

- scene: A soft map card with a pin that drops and pulses once, sitting inside a phone mock-up
- voiceover: "And when it really matters, see where they are. Location, only when you need it."
- duration: 6.513s
- transition_in: push-slide LEFT
- status: animated
- src: compositions/frames/06-location.html
- type: feature_showcase
- persuasion: Risk reversal
- beat: reassurance
- blueprint: compose
- asset_candidates:

narrativeRole: Feature 3, location tracking available when needed.
keyMessage: Parents can check location when needed.

## Frame 7 — Freedom and calm

- scene: Two big words on a pink ground, FREEDOM and CALM, each in a sticker card joined by a heart
- voiceover: "Because kids deserve some freedom, and parents deserve some calm."
- duration: 5.468s
- transition_in: crossfade
- status: animated
- src: compositions/frames/07-balance.html
- type: benefit_highlight
- persuasion: Rule of two
- beat: peace of mind
- blueprint: compose
- asset_candidates:

narrativeRole: The emotional payoff that ties the features together.
keyMessage: Safety without a fight.

## Frame 8 — Android and iPhone

- scene: Two pill badges, ANDROID and iOS, pop in side by side on a butter ground
- voiceover: "Works on Android and on iPhone."
- duration: 3.783s
- transition_in: crossfade
- status: animated
- src: compositions/frames/08-platforms.html
- type: benefit_highlight
- persuasion: Friction reduction
- beat: ease
- blueprint: compose
- asset_candidates:

narrativeRole: Removes the "will it work on my phone" question.
keyMessage: Available for both Android and iOS.

## Frame 9 — Look out for them

- scene: Lavender ground, lookatu wordmark with the tagline, ornament wreath, gentle settle
- voiceover: "lookatu. Look out for them. Download it today."
- duration: 5.772s
- transition_in: zoom-through
- status: animated
- src: compositions/frames/09-cta.html
- type: cta
- persuasion: Clear call to action
- beat: confidence
- blueprint: compose
- asset_candidates:

narrativeRole: Closing lockup and call to action.
keyMessage: Download lookatu.