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cycle-atlas/videos/lookatu-promo/BRIEF.md
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workflow, flow, storyboard, message, destination, aspect, language, audience, length, angle
workflow flow storyboard message destination aspect language audience length angle
product-launch-video automation no Keep your kids safe on their phones, with peace of mind for parents tiktok-reels-shorts 1080x1920 en parents of children with smartphones 60s parent peace of mind

Intent

Promo for "lookatu", an Android and iOS child-safety app. Parents control how much their kids use the phone (time limits, app control) and can track location only when needed. Story shape: start with a worried parent, then lookatu brings calm and safety. Warm, reassuring, trustworthy. Not scary, not spying.

Assets

  • None supplied. No website, logo, or screenshots yet. Use invented phone UI mock-ups and a typographic "lookatu" wordmark. Real screens come in Phase 2.

Customizations

  • No-capture mode (nothing to scrape). A shipped preset supplies the design.

Notes

  • User is not a coder: explain steps in plain language.
  • Only claim features the user described: usage control, location tracking when needed, Android and iOS. No invented stats, awards, or user counts.
  • Frame tracking as parent-led and transparent (no secret spying language).
  • Phase 2: swap in real logo and screenshots, add real voice. Phase 3: other sizes.