cycle-atlas/videos/lookatu-promo/STORYBOARD.md

format, duration, message, arc, audience, mode, music

format	duration	message	arc	audience	mode	music
1080x1920	60s	Keep your kids safe on their phones, with peace of mind for parents	Hook → Pain → Product → Time limits → App control → Location → Balance → Platforms → CTA	parents of children with smartphones	autonomous	none

Video direction

Daisy Days picture-book look: cream and pastel grounds, 3px charcoal outlines, hard offset shadows, hand-drawn ornaments (daisy, star, sun, cloud) filling the corners. Warm, reassuring, never scary. Motion is soft and bouncy (back.out, power3.out), each piece lands when the voice names it. Phone mock-ups are invented generic screens with no real brand logos. Captions sit in the bottom band.

Frame 1 — Where are they

• scene: Two big question bubbles pop in over a sky-blue ground, a small phone silhouette wobbles
• voiceover: "Where are they right now? And what are they really doing on that phone?"
• duration: 5.64s
• transition_in: crossfade
• status: animated
• src: compositions/frames/01-hook.html
• type: hook
• persuasion: Pain validation
• beat: worry
• blueprint: compose
• asset_candidates:

narrativeRole: Opens on the parent's silent question in outcome language. keyMessage: Parents worry about where their kids are and what the phone is doing.

Frame 2 — The quiet worry

• scene: Three sticker words stack in one by one: SCROLLING, ARGUING, WORRYING
• voiceover: "Endless scrolling. Arguments at dinner. And that quiet worry you never say out loud."
• duration: 7.111s
• transition_in: crossfade
• status: animated
• src: compositions/frames/02-worry.html
• type: pain_point
• persuasion: Pain agitation
• beat: tension
• blueprint: compose
• asset_candidates:

narrativeRole: Names the everyday pain so the product feels like relief. keyMessage: The phone brings daily friction and worry.

Frame 3 — Meet lookatu

• scene: The lookatu wordmark builds on a turquoise ground with a shield badge and a calm sun
• voiceover: "There has to be a better way. Meet lookatu. The child safety app that gives you peace of mind."
• duration: 8.144s
• transition_in: zoom-through
• status: animated
• src: compositions/frames/03-meet.html
• type: product_intro
• persuasion: Future pacing
• beat: relief
• blueprint: compose
• asset_candidates:

narrativeRole: Lands the promise (the message) by beat 3 and names the product. keyMessage: lookatu gives parents peace of mind.

Frame 4 — Screen time limits

• scene: A phone mock-up with a timer ring that counts down and locks with a gentle lock icon
• voiceover: "Set screen time limits that actually stick. When the time is up, the phone knows."
• duration: 6.599s
• transition_in: push-slide LEFT
• status: animated
• src: compositions/frames/04-limits.html
• type: feature_showcase
• persuasion: Feature-to-benefit translation
• beat: control
• blueprint: compose
• asset_candidates:

narrativeRole: Feature 1 shown working, with the benefit of limits that hold. keyMessage: Parents set the phone usage limits.

Frame 5 — App control

• scene: A phone mock-up with a list of generic app tiles and toggles; good apps switch on, others switch off
• voiceover: "Choose which apps are okay. Allow the good ones. Block the rest."
• duration: 5.703s
• transition_in: push-slide LEFT
• status: animated
• src: compositions/frames/05-apps.html
• type: feature_showcase
• persuasion: Show-don't-tell proof
• beat: control
• blueprint: compose
• asset_candidates:

narrativeRole: Feature 2, parents decide which apps are allowed. keyMessage: Parents allow or block apps.

Frame 6 — Location when needed

• scene: A soft map card with a pin that drops and pulses once, sitting inside a phone mock-up
• voiceover: "And when it really matters, see where they are. Location, only when you need it."
• duration: 6.513s
• transition_in: push-slide LEFT
• status: animated
• src: compositions/frames/06-location.html
• type: feature_showcase
• persuasion: Risk reversal
• beat: reassurance
• blueprint: compose
• asset_candidates:

narrativeRole: Feature 3, location tracking available when needed. keyMessage: Parents can check location when needed.

Frame 7 — Freedom and calm

• scene: Two big words on a pink ground, FREEDOM and CALM, each in a sticker card joined by a heart
• voiceover: "Because kids deserve some freedom, and parents deserve some calm."
• duration: 5.468s
• transition_in: crossfade
• status: animated
• src: compositions/frames/07-balance.html
• type: benefit_highlight
• persuasion: Rule of two
• beat: peace of mind
• blueprint: compose
• asset_candidates:

narrativeRole: The emotional payoff that ties the features together. keyMessage: Safety without a fight.

Frame 8 — Android and iPhone

• scene: Two pill badges, ANDROID and iOS, pop in side by side on a butter ground
• voiceover: "Works on Android and on iPhone."
• duration: 3.783s
• transition_in: crossfade
• status: animated
• src: compositions/frames/08-platforms.html
• type: benefit_highlight
• persuasion: Friction reduction
• beat: ease
• blueprint: compose
• asset_candidates:

narrativeRole: Removes the "will it work on my phone" question. keyMessage: Available for both Android and iOS.

Frame 9 — Look out for them

• scene: Lavender ground, lookatu wordmark with the tagline, ornament wreath, gentle settle
• voiceover: "lookatu. Look out for them. Download it today."
• duration: 5.772s
• transition_in: zoom-through
• status: animated
• src: compositions/frames/09-cta.html
• type: cta
• persuasion: Clear call to action
• beat: confidence
• blueprint: compose
• asset_candidates:

narrativeRole: Closing lockup and call to action. keyMessage: Download lookatu.